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1. Web Developer/ Designer
1. Web Developer/ Designer
The web developer's role is to build a website that is
unique to the client's needs, including the overall look and feel,
functionality and features. Depending on the client, the actual code writing is
often done by one person (the web developer) and the actual design of the site
is performed by another individual (the web designer) using programs such as
Photoshop.
And, today, web designers need to come up with website
templates for all sorts of devices — including phones , tablets , laptops, and
desktops. So, they have the challenging yet exciting task not only of designing
beautiful sites, but also of producing designs that look fantastic in many
different sizes and with all the various interfaces and functions required for
each app.
Skills and Background: image editing, site mapping, HTML, CSS, Java, PHP, layout, graphic design
2. Visual Designer
Visual designers are responsible for integrating their
creative vision with technology to create ideas for anything from logos and
product designs to brochures, advertising and websites. Visual designers use
software like the Adobe Creative Suite to illustrate and create concepts that
can be used by their clients for clear branding and name recognition.
Think of visual design as creating identities, or what you
recognise as an image of a company or a brand when you see it. Successful
visual design is consistent and recognisable, making it easy for customers to
connect to the company wherever they see it. And it's so effective that it
makes a good (hopefully positive!) impact and sends a clear message about the
company's mission and values.
Most of this work is performed by graphic designers when it
comes to print or physical media. Yet in the digital world, graphic designers
are the ones who create a strategy and tools for the way a business or brand is
represented.
Skills and Background: image editing, Art, marketing, sales, graphic design, typography
3. User Experience Designer
User experience, or UX, is all about the often intangible
experience of browsing the website or app. UX defines how the user feels when
browsing your mobile menu, clicking on your contact information, or just
looking at your logo.
The main goal of the UX designer is to create a pleasant and
inviting atmosphere that encourages users to take specific action, such as
staying on a page for more than 10 seconds, subscribing to a newsletter, or
finishing a checkout process. And their work can be very specific, such as developing brand guidelines for a whole site or more granular, such as choosing the right color palette to make users feel at home on a medical website, or streamlining the process of purchasing a skirt with PayPal.
UX is often clustered in the same category as the UI or user
interface design. Technically, they’re not exactly the same: UI has more to do
with the actual visual layout of the site or app (or its interface), while UX
focuses more on the processes and overall experience of using the site. Still,
it's a good idea to look for both UX and UI jobs if you're trying to get into
the industry.
Skills and Background: HTML and CSS, A/B testing, Mockups and graphic design with tools like Photoshop and Illustrator, User personas/avatars, Site mapping and user flows, Wireframing with tools like Invision, or Axure , Figma, Adobe XD, Analytics with programs like Google Analytics or HubSpot
4. Front-End Developer
Front-end developers handle a wide variety of activities,
but the basics are this: they take static prototypes (often created by UX
designers!) and transform them into fully functional websites and applications.
Although front-end developers don't generally spend as much time changing color
palettes and worrying about how a certain shade of green would make you look,
they still have to keep imagination going. There are an endless number of ways
to turn a design mockup into a working website, and as a creative person, you’re
going to be able to come up with solutions in ways no one else has ever
imagined.
Front-end developers work in organisations of all shapes and
sizes, and are frequently avid freelancers as well. As a freelancer, you will
be responsible for preparing and executing several tasks to create a platform
from scratch. Working with larger companies, however, will give you the
opportunity to become more specialized if you choose to do so (that's where
responsive design and JavaScript skills would come in REAL handy).
Skills and Background: HTML and CSS, CSS
preprocessors, like Sass or LESS, Responsive web design, JavaScript and jQuery,
JavaScript libraries, like React JS & Git and GitHub
5. Augmented Reality Designer
You probably heard about Niantic 's new mobile app, Pokemon
Go, unless you've had your head under a rock. If you played it, you know that
the app takes Pokemon's interactive gaming world and places it in the real
world. Users can "hunt" Pokemon in their own communities, collect
supplies at real-life places, and even take images of Jigglypuffs and Eevees at
their favorite diners.
Augmented reality is a increasingly rising market, only
partially realized in Pokemon Go. When these developments rise, job growth will
also rise. The aim of the augmented reality designer is to seamlessly combine
the digital world with the physical one, creating an unparalleled user
experience. Moving beyond gambling and entertainment, this technology could
potentially be applied to issues like education and medicine.
Skills and Background: graphic design, animation, Programming, interfacing, layout, photography, geography, history, digital art
6. Digital Marketer
Depending on the company and its needs, digital marketers
can monitor all inbound marketing efforts or simply focus on a specific
marketing area such as social media or increasing search traffic (SEO). Others
may be overseeing partnership programs such as gifts and syndication
strategies.
All the ad campaigns are paid for. You know the sponsored
posts that show up in your Instagram feed? The digital marketer or digital
marketing department possibly played a part in this.
Digital marketing often involves content management
activities such as preparing an editorial calendar (for fun theme months on the
site’s blog), writing interactive guides or e-courses, or even working on
multimedia campaigns, like a YouTube video series or podcast.
Skills and Background: Data analysis, Landing page and email campaign creating and reporting,Paid advertising and social media ad buying, SEO best practice knowledge, Social media strategy and analytics, Partnership strategy and sponsored content
7. Game Designer
When technology advances, games are available on a variety
of devices, including traditional gaming consoles, portable consoles, cell
phones, desktop computers , laptops, tablets, e-readers, and more. Social media
plays a major role in spreading the word about hot new games, and even the most
casual player seems to have a dozen new play options launched every week.
As a game designer, you 'd be responsible for creating the
core of the game. You would set a theme, create a rulebook, set characters and
plot arcs, if applicable, and set the atmosphere for players. In some
instances, you might even be able to flex your writing muscles and create a
character dialog in the game.
Usually, you are not expected to write or program any
specific code as a game designer. Alternatively, you will be responsible for
solving problems and thinking fast on your feet, anticipating the possible
behaviours of the game players and what the consequences of those behaviours will
look like in the game. It will flex all your creative muscles in a fast-paced,
demanding environment.
Skills and Background:multimedia art, Problem solving, writing, storytelling
8. Multimedia Artist/Animator
As technology has advanced, so is the way visual artists and
animators work. While traditional art is still very common in the industry,
graphic art and computer animation are still very common. If you are good at
both, you are even more likely to succeed. Multimedia artists and animators
mainly produce visual effects for games, movies , TV shows, advertisements,
corporate videos and more. When increased reality becomes more prevalent and
technology continues to evolve, the demand for good multimedia artists will
continue to rise.
Skills and Background: Multimedia,
computer animation,
9. Product/ Packaging Designer
Product and packaging designers hone their craft not only to
attract customers but to use their designs to get customers to spend their
money. This work includes expertise in painting, experience with assembly, and
experience with current trends. You've got to have an eye for color , design,
style, and be very attentive to detail.
Digital packaging design is also a niche in this job market
— because online shopping is so big, both in terms of popularity and options,
how digitally you present a product makes a big difference in sales.
Skills and Background: typography,
marketing and sales, graphic design,
10. Mobile Designer
Mobile designers are responsible for designing applications
that can be used on smartphones, tablets and other portable devices that are
sensitive, stylish and simple to use.
As a mobile designer, it's up to you to tap into what
customers need to make their everyday lives more productive, because so many of
them use their mobile devices to function. Instead, it may be up to you to make
the everyday lives of customers more enjoyable and exciting by creating devices
that keep their minds engaged and occupied while they're not at work. The
demand for mobile designers is growing all the time as our handheld devices
become smaller and smarter, so you need to be on your toes and ready to adapt
to change at all times.
Skills and Background: streamlining content, interfacing, Familiarity with mobile operating systems, layout, touch screen integration, data management and analysis
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